What Is Share of Voice, and Why Should I Care?

  Share of Voice: Quantifying Your Marketing Competition Share of voice is how much weight your market takes up on a paid marketing channel compared to other advertisers. You’ll inevitably find your message competing for advertising space. Understanding this metric is vital to your outreach success. You know you want to gauge how much of … Read more

Voice Over Salary: How To Keep The Money Flowing

  An adage says that there is power in your words. For most voice-over artists, this power tends to come in the form of money. Hundreds of thousands around the world have identified the potential lying in this $4.4 billion industry. With such figures whetting the appetites of potential artists, you too can look forward … Read more